ota.documentation

I love to document the process of things.

I spent a LOT of my time during thesis d.o.c.u.m.e.n.t.i.n.g. If you didn't know, my thesis was on food + architecture.
[but I won't get into all of that now =)]

So I felt I should share some of my documenting for ota.bars. There were not ideal lighting conditions, but you get the idea.

enjoy + leave comments + ask questions

Come out to the market this weekend 9am-1pm - email - info@otabars.com for market details


[organic rolled oats]


[ota.ingredients...can you tell which variety I'm making???]


[pnutty crunch!!! I use fresh ground, no added ingredient, pnut butter - mmmm]


[toasted oats + other secretive stuff - but not too secretive b/c it's all listed on the ingredient label]


[pnutty crunch]


[triple berry almond]

Did I make you hungry for some ota???

Time for bed!!!

Ashley


p.s. I linked my favorite blog sites to the right. Check them out!!! Lots of awesome food pics + recipes + funny life stories + wedding photography.

saturday market

We had perfect weather at the market yesterday. There was a slow but steady crowd and ota.bars had a great day! I had cinna-fuse : cherry pistachio : pnutty crunch : & apple cherry walnut. Cherry pistachio sold out after about 2hrs. The new variety, apple cherry walnut, seemed to go over really well. I sold about 80 bars in 4hrs, which was great. I had a lot of friends stop by too, which is always nice.

Nothing much new to report, just a few pics I took at the market with my point-and-shoot. Tons of delicious, fresh, local produce. I am going to be sad when market season is over! Bye for now =)

Ashley

ota.bar samples

more samples

the best blackberries I have ever had...no comparison to store bought




I love fresh green beans [grilled, steamed, or sauteed]

Josh, Mandy, Lynne, Steve & their new cutie Liam

100% local breakfast...nothing beats this [even the bread and eggs are local]

ota.slogan

I know, I know...where have I been??? The past few weeks have been a little crazy! I won't bore you with what we've been doing, but I will tell you I have decided on the ota.bar slogan! Took me long enough, right? Thanks to everyone who voted!! It pretty much ended up being a tie and I have been going back and forth and around again on which one to choose. [This may also have been 1 reason for my blog-slackerness lately]

I actually decided to throw both ideas out and come up with a completely new slogan. Crazy? Well, here are my reasons...

real.simple.food. - I really like the flow of this one and it says a lot in a small statement. However, everyone was telling me "this sounds so familiar." I then realized there is a magazine and product line [at Target] called "Real Simple." While it's not exactly the same thing, I felt I should probably divert from this one.

eat.real.food. - This was my favorite of the two. However, a few people pointed out it was somewhat bossy. I was okay with this at first because I thought maybe it would make people question what "real" food is. Then I started to think about who I'm marketing to and thought the slogan needed a slightly softer feel to it.

So, here goes...With some help from my good friend Joe...the new slogan is:

know.your.food.

I'm hoping that it will make people question what they are eating more, but in a less-bossy way.

If you have any negative comments on my new slogan, you can take it up with corporate ;)

In other news.....I have a new variety...again! I am really excited about this one!!

Apple Cherry Walnut - It is sweet but a little tart and full of flavor as always...who wants to give it a try!?

In other news.....I am mailing a package of bars to HAWAII!!!!! [thanks to my good friend Tom and his big mouth, hehe] Hopefully there will be more news with this in the coming weeks. Stay tuned...

Enjoy your week and weekend and come visit me at the market this Saturday 9am-1pm!

-Ashley